Loss Aversion — Loss aversion is the tendency to give greater psychological weight to losing something already possessed than to receiving a comparable future gain. A person considering change can focus intensely on familiar coworkers, routines, photographs, financial benefits, relationships, or social connections that could disappear. This emphasis on loss strengthens the attraction of preserving the existing arrangement. — Cognitive Bias

Added September 26, 2026

Loss Aversion — Stronger reaction to losses than gains. Neuroticism intensifies fear of loss-based messaging.

Added September 26, 2026