Cognitive Bias: Just-World Bias
Principal Category: Cognitive Biases
Authors:
• Tim McGuinness, Ph.D. – Anthropologist, Scientist, Director of the Society of Citizens Against Relationship Scams Inc.
The Just-World Bias convinces individuals that the world operates fairly, attributing consequences to deserving actions.
In the context of crime victims, this bias leads to self-blame and guilt, as they may believe they somehow deserved the crime or could have prevented it. Rooted in the belief that actions result in morally fitting outcomes, this bias often rationalizes suffering as deserved punishment.
Widely studied by social psychologists, it appears in common sayings like “everything happens for a reason,” perpetuating the notion of cosmic justice. Understanding this bias is crucial in addressing victim self-blame and promoting empathy in support systems. Explore more biases in the SCARS MANUAL OF COGNITIVE BIASES.

The Just-World Bias
This Cognitive Bias: The Just-World Bias refers to the belief that the world is just and that people get what they deserve.
This cognitive bias can affect crime victims by leading them to blame themselves for the crime that was committed against them. They may feel that they did something to deserve it or that they could have prevented it, even if there is no logical reason to believe that this is true. This can lead to feelings of guilt and self-blame, which can further exacerbate the trauma of the crime.
“Everything happens for a reason”
The just-world hypothesis or just-world fallacy is the cognitive bias that assumes that “people get what they deserve” – that actions will have morally fair and fitting consequences for the actor. For example, the assumptions that noble actions will eventually be rewarded and evil actions will eventually be punished fall under this hypothesis. In other words, the just-world hypothesis is the tendency to attribute consequences to, or expect consequences as the result of, either a universal force that restores moral balance or a universal connection between the nature of actions and their results. This belief generally implies the existence of cosmic justice, destiny, divine providence, desert, stability, and/or order. It is often associated with a variety of fundamental fallacies, especially in regard to rationalizing suffering on the grounds that the sufferers “deserve” it.
The hypothesis popularly appears in the English language in various figures of speech that imply guaranteed punishment for wrongdoing, such as: “you got what was coming to you”, “what goes around comes around”, “chickens come home to roost”, “everything happens for a reason”, and “you reap what you sow”. This hypothesis has been widely studied by social psychologists since Melvin J. Lerner conducted seminal work on the belief in a just world in the early 1960s.
This is also part of the thinking behind “Kharma.”
More Cognitive Biases: SCARS MANUAL OF COGNITIVE BIASES (scampsychology.org)
Important Information for New Scam Victims
- See more at www.ScamVictimsSupport.org – a SCARS Website for New Scam Victims
Statement About Victim Blaming
Some of our articles discuss various aspects of victims. This is both about better understanding victims (the science of victimology) and their behaviors and psychology. This helps us to educate victims/survivors about why these crimes happened and to not blame themselves, better develop recovery programs, and to help victims avoid scams in the future. At times this may sound like blaming the victim, but it does not blame scam victims, we are simply explaining the hows and whys of the experience victims have.
These articles, about the Psychology of Scams or Victim Psychology – meaning that all humans have psychological or cognitive characteristics in common that can either be exploited or work against us – help us all to understand the unique challenges victims face before, during, and after scams, fraud, or cybercrimes. These sometimes talk about some of the vulnerabilities the scammers exploit. Victims rarely have control of them or are even aware of them, until something like a scam happens and then they can learn how their mind works and how to overcome these mechanisms.
Articles like these help victims and others understand these processes and how to help prevent them from being exploited again or to help them recover more easily by understanding their post-scam behaviors. Learn more about the Psychology of Scams at www.ScamPsychology.org
SCARS Resources:
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Psychology Disclaimer:
All articles about psychology, neurology, and the human brain on this website are for information & education only
The information provided in these articles is intended for educational and self-help purposes only and should not be construed as a substitute for professional therapy or counseling.
While any self-help techniques outlined herein may be beneficial for scam victims seeking to recover from their experience and move towards recovery, it is important to consult with a qualified mental health professional before initiating any course of action. Each individual’s experience and needs are unique, and what works for one person may not be suitable for another.
Additionally, any approach may not be appropriate for individuals with certain pre-existing mental health conditions or trauma histories. It is advisable to seek guidance from a licensed therapist or counselor who can provide personalized support, guidance, and treatment tailored to your specific needs.
If you are experiencing significant distress or emotional difficulties related to a scam or other traumatic event, please consult your doctor or mental health provider for appropriate care and support.
Also, please read our SCARS Institute Statement About Professional Care for Scam Victims – here
If you are in crisis, feeling desperate, or in despair please call 988 or your local crisis hotline.
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